This Friday I am heading to the Minnesota Mayors’
Conference. The speakers are excellent
but I enjoy talking with other mayor about what is happening in other large and
small cities. A few months ago at the
midwinter conference a mayor of a metropolitan suburban city was sharing with
me the process and cost they were having in “branding” their city. That is giving their city an identity. They need a logo, a phrase, something to be
identified with. It was costing them
thousands of dollars. We chatted a while
and then after exchanging businesses cards she said to me, “You are lucky,
everyone knows about Olivia and the Corn Capital. Your city may be small, but you have no
branding issue.” Olivia has no identity
problem. We know exactly who we are and
where our strengths lie. We are
fortunate indeed. No city is without its
challenges. Olivia is an agricultural
city and always will be. It is the Corn
Capital because innovators of corn research recognized the area and chose to
locate here years ago to advance that research.
It seems the multinational companies followed them. The legacy continues.
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